2024 Olympics close with huge increase in ratings for NBC
Published: Aug. 13, 2024 at 7:47 AM HST
(CNN) – NBCUniversal got a major boost from the Paris Olympics.
The company said an average of 30.6 million people watched its daily coverage.
The number of viewers is 82% more than the Summer Olympics in Tokyo had three years ago.
A key factor in the increase was streaming.
NBC said it saw a record 23.5 billion minutes of viewing time on Peacock and its other digital outlets alongside daytime and nightly primetime coverage.
One of the biggest events was the gold medal game for men’s basketball between the United States and France.
The game averaged 19.5 million viewers, making it the most watched gold-medal hoops contest since 1996.
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